At Kamioi, we’re building the future of spending-powered investing—but to do it effectively, we need to understand who we’re building for. Our user base isn’t monolithic; different generations engage with money, brands, and technology in vastly different ways.
To bring this to life, we created a demographic pie chart that breaks down our early adopters—and hints at where we’re headed next.
What the Data Tells Us
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Gen Z (45%) – The Digital Natives
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Behavior: Hyper-engaged with brands but distrustful of traditional investing.
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Kamioi Fit: Turns impulse buys (e.g., $100 sneakers) into long-term ownership.
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Millennials (35%) – The Coffee-Fueled Investors
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Behavior: Loyal to brands (Starbucks, Target) but squeezed by student debt.
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Kamioi Fit: $0.50 round-ups on daily lattes add up to real portfolio growth.
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Gen X (15%) – The Pragmatists
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Behavior: Focused on groceries, household spending. Less app-savvy but higher spend.
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Kamioi Fit: Passive investing via existing Costco or Amazon purchases.
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Boomers (5%) – The Cautious Adopters
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Behavior: Prefer stability but are warming to fintech for grandkids.
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Kamioi Fit: Gift stock rewards to family members.
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Why This Matters
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Product Strategy: Gen Z’s dominance (45%) justifies our social-first UX and brand partnerships (e.g., Nike, TikTok).
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Growth Potential: Gen X’s untapped 15% represents a future push into grocery/gas rewards.
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Investor Story: Shows Kamioi isn’t just for one niche—it’s a generational wealth bridge.