With a nod to Perry Solomon for the inspiration at NYC Tech Week
In 1993, legendary investor Peter Lynch published Beating the Street, outlining one of the most iconic principles in investing:
“Invest in what you know.”
Lynch believed that everyday people have an edge. You shop at certain stores. You use specific products. You see what’s trending before Wall Street analysts catch on. And if you know it, trust it, and use it—it might be worth owning.
Fast forward to today. The stock market is powered by AI, trading platforms are in everyone’s pocket, and yet Lynch’s philosophy still rings true. And at Kamioi, we’ve turned that timeless insight into a modern product.
💳 Everyday Spending, Meet Everyday Investing
Kamioi is a micro-investing platform that turns your daily spending into real stock ownership. We round up $1 from your purchases and use AI to invest it into the companies behind the brands you already buy from.
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Buy Nike shoes → Invest in $NKE
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Sip Starbucks → Get a slice of $SBUX
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Shop Amazon → Own a share of $AMZN
It’s investing in what you know—automated, simplified, and built for today’s consumer.
🧠 Credit Where It’s Due
At NYC Tech Week, I had the pleasure of meeting Perry Solomon, whose reference to Peter Lynch reminded me how aligned Kamioi is with this principle. That conversation reinforced what we’re building: a tool that democratizes ownership for people who already know the brands they’re supporting.
🛍️ Why It Works in 2025
Consumers trust brands long before analysts do. If your household uses Apple products every day or your teen won’t stop buying Chipotle, you’ve already done the due diligence—you’re just not monetizing it yet.
With Kamioi:
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Investing becomes personal
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Ownership becomes habitual
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Wealth-building becomes invisible but consistent
We’ve layered AI and real-time transaction mapping on top of Lynch’s original playbook—so now, every coffee run, sneaker drop, or grocery haul is a portfolio decision.
🚀 Own What You Already Know
Lynch’s brilliance was in recognizing that the average consumer is smarter than they think. Kamioi turns that instinct into impact. You’re already a customer. Why not be an owner?
👉 Join the waitlist at Kamioi.com and start investing in what you know.